Web Series Benefiting Indian Girls’ Education Only Continues If You Donate

Web Series Benefiting Indian Girls’ Education Only Continues If You Donate: "

Global non-profit organization Nanhi Kali and cultural movement agency StrawberryFrog have joined forces to create a truly innovative way to raise money for girls’ education in India: A Girl Story, an interactive web series that only continues if you donate to the cause.

Nanhi Kali is an organization that seeks to help educate girls in India. They’re hoping to expand their influence (they’re currently supporting 58,000 girls) in order to help even more Indian girls, and girls worldwide as well. According to a report [PDF] by the UN, 45.5% of women over age 15 in India are illiterate, while only 23.1% of Indian men over age 15 are illiterate.

After finding that awareness campaigns were lacking when it came to raising funds, Nanhi Kali contacted StrawberryFrog and tasked them with coming up with something more innovative. A Girl Story is a web series that tells the story of a girl named Tarla — who is basically an amalgamation of all the girls Nanhi Kali has helped in the past — and her quest to get an education. Viewers can unlock new segments of the story by donating to the Nanhi Kali, which supplies girls in India with money for classes, books, and basics like uniforms and school supplies.

The series launched about three weeks ago, and they’ve raised nearly $1,000. There are 11 parts to the story, and to unlock each segment, viewers must band together to donate $1,000. “As far as we know, this is the first donation-based film series,” says Britta Schell, account manager and social media strategist at StrawberryFrog. “It brings users into the donation process.” Basically, if people stop donating, the story stops as well, paralleling what happens to real-life girls when they’re not given enough money to gain an education. “You can really make a emotional connection to the donation,” adds Kris Seto, interactive producer at StrawberryFrog.

We think this is an interesting and creative way to raise funds for a good cause. Moreover, the web series is charmingly drawn and well put together. Check it out and let us know what you think: Do creative initiatives like this make you more likely to donate?

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A Girl Story

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